“Innovation, we love to talk about this. It’s about new things. It’s all about innovation. Most companies don't have a clue how to organize innovation development. Caught up in a so-called Catch-22”, says product designer Guido Stompff.
The ‘Catch-22’ of innovation. Contradicting rules and questions kill good ideas.
How much money will it make? How much people does it need? What people does it need? You can’t answer these questions, because at this point you have no clue. This is what keeps us from innovation within organizations.
How do multidisciplinaire team come up with ideas then? How do they align work? There are a lot things we can learn here. Observe innovation in the wild. People working in multidisciplinary teams.
Guido brought up the coffee filter challenge. The what?
“Well, be an innovator. This is not a coffee bag, but what is it? I don't care about the solutions”. And I have 3 relevant questions for the outcome, or rather the process”.
1. Did anyone of you knew it in advance?
2. Who invented it?
3. Did you play with it?
New ideas arise on to go, in between us and while playing with it. Not individually and not beforehand. It’s learning by creating. How can we possibly know what we want until we see what the options are? Let’s start wayfinding options. Thinking in multiple options and visualizing multiple options (the visual language is one we all understand).
In your innovation teams you need people who think in options and can visualize them. So start moving, team up, think in options, not in problems, learn on the go and visualize!